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I made the Panama Hat Tour!


Last Sunday, I was in company of some lovely people, part of the Panama Hat Tour, organized by Ecua-Andino along the coast of Ecuador. The goal was to discover the origin and traditional process of making a Panama hat.

To sum it up, the hat process starts after the artisans collect in the coast mountains a bulk of toquilla palm and tie it into bundles of 8, we went to the town of Barcelona and saw how they boiled the toquilla palm in a large cauldron of hot water. Once the cogollos were cooked, they took them out of the cauldron and let them dry (for about 2 days). The following step is to send the dry toquilla palm to some places in the highlands or to other nearby communities so the weaving process can start.


Our trip continued and we stopped in Olón, ate some delicious sweets in a pastry shop named Los dulces de Benito,  I had an amazing Tres Leches after which we carried on with our travel and made a stop in Puerto Lopez for lunch.  Back on the road we decided to discover one of our best beaches here in Ecuador, so we went to Los Frailes and took some really cool pictures.


Eloise (a work partner/friend), also both special friends:  Krystell and Virgit Canaz ( a fashion blogger: Preppy

As we arrived in Montecristi, the weather changed completely, and it started to rain a lot! But that was not bothering us at all as we really wanted to know the process of our beloved hats. So we went to a Panama Hats factory and were taught the last part of the hat making process such as cutting the edges and ironing the Panama Hat. At the end of the day we were so tired but definitely had a great time.


For this occasion I wore a T-shirt printed with the ironic phrase “I’m not a blogger”, a pair of shorts and a black classic Panama Hat that you can find here.


Wait for another post very soon,

Andrea Lecaro

February.. that special month?


 Helloooo all ,

Do you know why I love/hate February?  My birthday is in this month, but there is also another special holiday….Valentine´s Day. I made with my boyfriend a beautiful stopmotion video for all of you.

Check it and enjoy it,

Andrea Lecaro



First of all, I wanted to tell you how thankful I am for all your visits these past weeks. ¡Muchísimas gracias, queridos lectores!
Every time one of you reads my blog I become the happiest girl during the entire day with a big smile on my face. Get ready for some good NEWS coming up soon. I will post the whole information asap.. Stay tuned!
On Saturday, the weather in Guayaquil was as usual very sunny so I decided to use a beautiful vintage dress that I bought in a second hand store in la Rotonda. It was the perfect match with my Panama hat and that’s the main reason I’ve fallen for it. I used the classic hat model by Ecua-Andino with the beige tones and some brown heeled clogs (my favorites). The pictures were taken during sunset and even though I’m not used to pose you can see me as a real Femme Fatale (or a robot) in some photos.
You can find the model here.
Have a wonderful week,
And please feel free to let me comments. I would love to hear from you!
Andrea Lecaro.


Hi all,
I can´t believe we are in December, so close to Christmas! I´m sure everyone already have their gift list ready. In my case as a Literature student I would love to receive tons of books.
But… wouldn’t it be awesome if you received a lovely Panama hat as gift? I know it can be a strange idea in winter time, but at least in Ecuador, we don’t actually have any snow on winter, instead it is all sunny and bright (I know, did not intend to make you jealous).
For the people that live in sunny places like me, I recommend you our entire color range of Panama hats and for the ones that will enjoy a terrific winter, you can always wait for the spring to finally come.
My favorite hat models  for the season are these two. I love blue color (isn´t it obvius?):
tumblr_inline_ng4kx4IdAe1qfh26bYou can find them here.
My advice for you guys is that using a Panama hat sounds good for every occasion.  There are a lot of models and special moments for wearing the iconic accessory.
Andrea Lecaro.

“Ecuador hat or Panama Hat?”

As I have said before, when I was a little girl I was always surrounded by Panama hats. I also remembered to do so many times the “Panama Hat Tour” around the coast and the highlands here in Ecuador.
We all knew about the controversial history behind our Panama Hat[1]. But nowadays the controversy has become much bigger. Many people discuss about either to call straw hats Ecuadorian hats or Panama hats? I often hear a lot of commentaries from my compatriots about advocating for our artisans and straw hat tradition. They don´t like the name Panama Hat, in fact they refuse it. I understand them, it´s normal to take care of your belongings. Nevertheless, the fashion world often confuses clothing names with the place where these become worldwide famous. That´s why I bring you today two illustrations:
-The Capri Pants: “The European fashion designer Sonja de Lennart invented the famous Capri pants in 1948. Well known as Capris, long or three-quarter shorts, they end below the knee and calf. The pants name comes from the Italian island of Capri, where they rose to popularity in the late 1950s and early 1960s. First only worn by women, Capri pants also became popular with men in many countries, especially in Europe and Latin America[2]”.
The Bikini: “On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Reard called “bikini.” He was inspired by news of the U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week[3].
Everything on Ecua-Andino headquarters, from our marketing team until our tags, is carefully chosen to promote the Ecuadorian origin of the Panama hat. Most of our clients know this fact; however, “Ecuadorian Hats” are still called Panama Hats. We could start a long crusade of marketing campaigns, claiming for our Ecuadorian rights and history, but it would a difficult task to say the least.
Then why do we only scream or react with anger but instead start to spread the word with faith, pride and conviction? I just started this post. What will be your step?
Andrea Lecaro.

Previamente les dije que desde pequeña siempre estuve rodeada de sombreros de paja toquilla y también recuerdo haber hecho muchas veces la ruta del Sombrero en la costa y sierra, aquí en el Ecuador.
Todos sabíamos sobre la controversial historia detrás del “Panama Hat”.[1] Pero hoy en día esta se ha incrementado. Muchas personas discuten si el sombrero de paja toquilla debe ser llamado “Ecuadorian Hat” o “Panama Hat”. A menudo escucho muchos comentarios de mis compatriotas, que se emiten en defensa de nuestros artesanos y tradición. A estos no les gusta el nombre “Panama Hat” y es más lo rechazan. En realidad yo los comprendo, es normal cuidar de los que nos pertenece. Sin embargo, el mundo de la moda muchas veces confunde algunos nombres de ropa con el lugar en donde se han hecho mundialmente famosos. A continuación les mostraré dos ejemplos de esto:
-Los pantalones Capri: ”La diseñadora europea Sonja de Lennart inventó los famosos pantalones Capri en 1948. Estos shorts largos o tres cuartos, terminaban por debajo de la rodilla y la pantorrilla. El nombre proviene de los pantalones de la isla italiana de Capri, donde se hizo popular a finales de 1950 y comienzos de 1960. Primero solo fueron usados por las mujeres, pero también se hicieron populares con los hombres en muchos países, especialmente en Europa y América Latina [2] “.
-El Bikini: “El 5 de julio de 1946, el diseñador francés Louis Reard presenta un atrevido traje de baño de dos piezas en Piscine Molitor, una piscina popular en París. La corista parisina Micheline Bernardini modeló la nueva moda, que Reard llamó” bikini”. El cual era inspirado por las noticias de la prueba atómica de Estados Unidos que se llevó a cabo fuera de la isla Bikini Atoll en el Océano Pacífico [3].
En Ecua-Andino, todos los miembros, desde nuestro equipo de marketing hasta los encargados de poner las etiquetas, promueven el origen ecuatoriano del sombrero. Podríamos empezar una larga cruzada de campañas de marketing, reclamando nuestros derechos ecuatorianos en la historia, pero sería una tarea difícil, ya que este nombre está implantado en la psiquis de las personas alrededor del mundo.
Entonces, ¿por qué sólo gritamos o reaccionamos con ira en lugar de difundir su verdadero origen con fe, orgullo y convicción?
Yo ya empecé con esta publicación ¿Cuál será tu paso?
Andrea Lecaro

[1] Ecua-Andino Hats.

[2]Fashion History Classics: Who invented the Capri Pants?

[3] History Channel. Bikini introduced.


Hi everyone,
My name is Andrea Lecaro and I´m from Guayaquil, Ecuador. I decided to take this long journey of blogging and give you some tips for your daily closet, that will include several ways of using these lovely and colourful hats everywhere. As for me I was born surrounded by hats, and got to fall in love with them from the very beginning, but my objective is to tell you the countless possibilities on how to wear hats and show you our amazing collections throughout the years. Maybe you can feel unsure about using an accesory in your head, but believe me the “Panama Hats” suit perfectly for everyone, just take a chance and follow me.
Ready, set, go.
PS: On my next article I will write about the controversy of the “Panama Hat” name and it´s history.
Andrea Lecaro.

Mi nombre es Andrea Lecaro y soy de Guayaquil, Ecuador. He decidido crear un blog y darles algunas instrucciones para usar estos hermosos y coloridos sombreros, en cualquier lugar y con diversos conjuntos de ropa. En cuanto a mí, nací rodeada de sombreros y desde pequeña me enamoré de ellos. Aunque es posible que te sientas inseguro de usar un accesorio en la cabeza,  debes empezar a creer que el sombrero de paja toquilla le queda perfecto a todo el mundo, sólo arriésgate y sígueme.
Preparados, listos, fuera.
Pd: En el siguiente artículo hablaré sobre la controversia alrededor del nombre “Panama Hat” y la historia detrás. ¡Estén atentos!
Andrea Lecaro.