Archivo por meses: diciembre 2014


Hi all,
I can´t believe we are in December, so close to Christmas! I´m sure everyone already have their gift list ready. In my case as a Literature student I would love to receive tons of books.
But… wouldn’t it be awesome if you received a lovely Panama hat as gift? I know it can be a strange idea in winter time, but at least in Ecuador, we don’t actually have any snow on winter, instead it is all sunny and bright (I know, did not intend to make you jealous).
For the people that live in sunny places like me, I recommend you our entire color range of Panama hats and for the ones that will enjoy a terrific winter, you can always wait for the spring to finally come.
My favorite hat models  for the season are these two. I love blue color (isn´t it obvius?):
tumblr_inline_ng4kx4IdAe1qfh26bYou can find them here.
My advice for you guys is that using a Panama hat sounds good for every occasion.  There are a lot of models and special moments for wearing the iconic accessory.
Andrea Lecaro.


Last Friday, I and a couple of friends visited Cuenca, one of the most small but beautiful cities of Ecuador. For this trip I chose the handsol hat model of the 2014 collection, Levi´s jeans, Tennis shoes and a pullover from Otavalo. During the weekend the city held two special events, Quitofest and the Orchid Film Festival. With more than 100 local and 50 internacional bands, 80.000 spectators, and 11 years of history, Quitofest is the biggest independent music event of Ecuador.  On the other hand, the Orchid Film Festival is a launching pad of intercultural exchange for worldwide producers, directors, writers, graphic designers, actors and aspiring students. The arrival of characters of international stature makes the Orchid Film Festival, for filmmakers and Ecuadorians abroad, a great attraction.
JAWe stayed in the Casa Del Río Hostal, near one an emblematic river of Cuenca, Tomebamba River. The view was pretty; the room was quiet and relaxing.  We were near Calle Larga (Long Street), where you can find many restaurants, bars and museums.
At our arrival a friend picked up and invited us to eat tacos. At night, we did tour of the old and modern parts of the city and we ate ice-creams in front of the cathedral.
On Saturday we took a tour bus, some photos were taken by my boyfriend José and my friend Leira. When we arrived to the viewpoint “El Turi”, the guide offered us a typical beverage “canelazo” (hot cocktail with cinnamon schnapps), due to the cold weather of Cuenca. We ended up in the stadium Alejandro Serrano Aguilar for the Quitofest.
A funny fact is that one of the photographers of Quitofest asked me to take a picture of my outfit, since my hat was drawing everyone´s attention. That reminded me of the difference between using this lovely hat and not. It was also a good decision, because the sunlight is strong on Ecuadorian highlands.
yopiOn Sunday morning we bought native handicrafts on Calle Larga and also some sweets on Concepta´s Church. Later we went to the Orchid Film Festival in “Casa de la Cultura” and after watching the movie “Belle Époque”, we were fortunate enough to meet the Spanish director Fernando Trueba. The travel was very entertaining and I did a lot of things, but without doubt the best part was sharing this experience with you guys, because it made me enjoy the trip twice!
Andrea Lecaro.
* I give a special thanks to José Manuel Ramírez and Eloïse Cornu, my work partners , for the english edition.

«Ecuador hat or Panama Hat?»

As I have said before, when I was a little girl I was always surrounded by Panama hats. I also remembered to do so many times the “Panama Hat Tour” around the coast and the highlands here in Ecuador.
We all knew about the controversial history behind our Panama Hat[1]. But nowadays the controversy has become much bigger. Many people discuss about either to call straw hats Ecuadorian hats or Panama hats? I often hear a lot of commentaries from my compatriots about advocating for our artisans and straw hat tradition. They don´t like the name Panama Hat, in fact they refuse it. I understand them, it´s normal to take care of your belongings. Nevertheless, the fashion world often confuses clothing names with the place where these become worldwide famous. That´s why I bring you today two illustrations:
-The Capri Pants: “The European fashion designer Sonja de Lennart invented the famous Capri pants in 1948. Well known as Capris, long or three-quarter shorts, they end below the knee and calf. The pants name comes from the Italian island of Capri, where they rose to popularity in the late 1950s and early 1960s. First only worn by women, Capri pants also became popular with men in many countries, especially in Europe and Latin America[2]”.
The Bikini: “On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Reard called “bikini.” He was inspired by news of the U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week[3].
Everything on Ecua-Andino headquarters, from our marketing team until our tags, is carefully chosen to promote the Ecuadorian origin of the Panama hat. Most of our clients know this fact; however, “Ecuadorian Hats” are still called Panama Hats. We could start a long crusade of marketing campaigns, claiming for our Ecuadorian rights and history, but it would a difficult task to say the least.
Then why do we only scream or react with anger but instead start to spread the word with faith, pride and conviction? I just started this post. What will be your step?
Andrea Lecaro.

Previamente les dije que desde pequeña siempre estuve rodeada de sombreros de paja toquilla y también recuerdo haber hecho muchas veces la ruta del Sombrero en la costa y sierra, aquí en el Ecuador.
Todos sabíamos sobre la controversial historia detrás del “Panama Hat”.[1] Pero hoy en día esta se ha incrementado. Muchas personas discuten si el sombrero de paja toquilla debe ser llamado “Ecuadorian Hat” o “Panama Hat”. A menudo escucho muchos comentarios de mis compatriotas, que se emiten en defensa de nuestros artesanos y tradición. A estos no les gusta el nombre “Panama Hat” y es más lo rechazan. En realidad yo los comprendo, es normal cuidar de los que nos pertenece. Sin embargo, el mundo de la moda muchas veces confunde algunos nombres de ropa con el lugar en donde se han hecho mundialmente famosos. A continuación les mostraré dos ejemplos de esto:
-Los pantalones Capri: ”La diseñadora europea Sonja de Lennart inventó los famosos pantalones Capri en 1948. Estos shorts largos o tres cuartos, terminaban por debajo de la rodilla y la pantorrilla. El nombre proviene de los pantalones de la isla italiana de Capri, donde se hizo popular a finales de 1950 y comienzos de 1960. Primero solo fueron usados por las mujeres, pero también se hicieron populares con los hombres en muchos países, especialmente en Europa y América Latina [2] “.
-El Bikini: “El 5 de julio de 1946, el diseñador francés Louis Reard presenta un atrevido traje de baño de dos piezas en Piscine Molitor, una piscina popular en París. La corista parisina Micheline Bernardini modeló la nueva moda, que Reard llamó” bikini”. El cual era inspirado por las noticias de la prueba atómica de Estados Unidos que se llevó a cabo fuera de la isla Bikini Atoll en el Océano Pacífico [3].
En Ecua-Andino, todos los miembros, desde nuestro equipo de marketing hasta los encargados de poner las etiquetas, promueven el origen ecuatoriano del sombrero. Podríamos empezar una larga cruzada de campañas de marketing, reclamando nuestros derechos ecuatorianos en la historia, pero sería una tarea difícil, ya que este nombre está implantado en la psiquis de las personas alrededor del mundo.
Entonces, ¿por qué sólo gritamos o reaccionamos con ira en lugar de difundir su verdadero origen con fe, orgullo y convicción?
Yo ya empecé con esta publicación ¿Cuál será tu paso?
Andrea Lecaro

[1] Ecua-Andino Hats.

[2]Fashion History Classics: Who invented the Capri Pants?

[3] History Channel. Bikini introduced.


Hi everyone,
My name is Andrea Lecaro and I´m from Guayaquil, Ecuador. I decided to take this long journey of blogging and give you some tips for your daily closet, that will include several ways of using these lovely and colourful hats everywhere. As for me I was born surrounded by hats, and got to fall in love with them from the very beginning, but my objective is to tell you the countless possibilities on how to wear hats and show you our amazing collections throughout the years. Maybe you can feel unsure about using an accesory in your head, but believe me the “Panama Hats” suit perfectly for everyone, just take a chance and follow me.
Ready, set, go.
PS: On my next article I will write about the controversy of the “Panama Hat” name and it´s history.
Andrea Lecaro.

Mi nombre es Andrea Lecaro y soy de Guayaquil, Ecuador. He decidido crear un blog y darles algunas instrucciones para usar estos hermosos y coloridos sombreros, en cualquier lugar y con diversos conjuntos de ropa. En cuanto a mí, nací rodeada de sombreros y desde pequeña me enamoré de ellos. Aunque es posible que te sientas inseguro de usar un accesorio en la cabeza,  debes empezar a creer que el sombrero de paja toquilla le queda perfecto a todo el mundo, sólo arriésgate y sígueme.
Preparados, listos, fuera.
Pd: En el siguiente artículo hablaré sobre la controversia alrededor del nombre “Panama Hat” y la historia detrás. ¡Estén atentos!
Andrea Lecaro.