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Well, yes, I admit in public: I’m not neutral (I never claimed I was 😉 It is not only my new travelmate – a wonderful Panama Hat – but also the marvellous moments in Guayaquil and Manabí, the sympathetic company of Andrea and Ecua Andino Hats and our journey along the entire production chain of Panama Hats that make me say: Wow, I’m impressed! This was one of the most beautiful moments of my journey through Latin America. Honestly, who wouldn´t be happy in the company of (hat-)soulmates?

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Anyway Imagine the most original thing from your country is said to be from another country, although it’s totally clear that you “own” this thing, idea, story… Imagine the Baseball Cap was called Nicaragua Cap, imagine Scotch was called French.

Repeatedly, every Ecuadorian you talk to will tell you: The Panama Hat is NOT from Panama. It is from Ecuador. The finest Jipijapas (that’s the original name of these straw hats) are produced here, along the coastline of Ecuador’s Provence Manabí. In Panama, there were just the right people with a lot of money in the right moment of time, who made hat dealers export their products to the canal. This art of hat-making, however, you find only in Ecuador. Nobody seems to notice. And here we find ourselves just in the middle of Ecuador’s soul: A small, not really important but tremendously beautiful country that fights to be noticed as something more than just Galapagos and bananas. Hat-makers in Ecuador live in small houses in small villages. They don’t earn much. Again and again they explain visitors how Panama Hats are made, in order for their craft to be the choice and not the cheap machine-made plastic hats.

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The sparkling colourful showroom might not transport the long long story of the hat-making craft in Ecuador. Yet, every single Panama Hat is 100% handmade. Even the straw is carried by donkeys if the weather doesn’t allow for heavy machines to be used, if the pick-ups get stuck in the mud, for example.

It has been raining heavily for a week. That doesn’t really disturb me in the breath-taking humid heat of Guayaquil. But it disturbs the production. The volume of water which has rained down on Manabí and trickled down through roofs and into the earth, has stopped the straw drying and bleaching processes. Some orders won’t be sent in time.

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A little of the ever more difficult climate conditions – talking about El Nino, for example, – I see when I stand next to the Ecua Andino Hats team. In their sandwich position between clients – hat dealers all over the world – and hat weavers working in cooperatives they constantly have to mediate.

They sometimes can’t deliver in time, because the hats have just not arrived. Clients need to be contacted, hat makers as well. What is the problem? When will they deliver? Are there any alternatives? But what can be done when there is draught or when it rains twine so that the straw does not dry but rot?

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Andrea Lecaro from Ecua Andino Hat, Fashionblogger Aleech and I want to know more. We start our trip to the production places early in a rainy morning. When we arrive at the cooperative Santa Elena things look bad. We walk into a huge drying hall which is full of straw. But the rain has already destroyed most of the straw when it was drying outside. The black tips indicate that it’s rotting. The women and men from the cooperative lost weeks of hard work. In addition to this tragedy, they cannot continue their work now, because the rain has flooded the dirt roads. They can hardly move from one house to the next. The ladies argue strongly that they urgently need rubber boots. So, Andrea takes their shoe sizes: Teresa: 34, Margarita 35, Maxsimiliano 40…

Afterwards they show me how the material for the hat-weaving is made: The men and women from the cooperative cut the leaves into strips and take out the outer green parts (these are used for the roofs). The yellowish white strips they boil in huge pots for a few hours. Afterwards they dry them just the way you would dry your clothes on never ending lines.

Only when the material is really dry it can be coloured. Therefoer other big pots are used. To bleach it, Teresa and her colleagues put the straw in a separate “room” together with sulfur. “Bleaching is very unhealthy,” Teresa explains. That’s why we have these rooms, now.

Depending on the quality of the ordered hats the weavers, who buy the straw from the cooperative, continue to cut it into even finer strips. Only when everything is perfectly well prepared they start weaving.

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Don’t ask me, how exactly the weaving is being done. I’ve watched them for hours and hours and still I’m not able to tell. There are different patterns and as I said before there are different qualities. The finest hats have hundreds of little knots per square inch. Just try. Sit down with a handful of straw and make 400 knots per square inch. If you manage to do so I’ll give you Mr Espinar’s contact. He will definitely be interested in finally talking to someone who is able to hold a candle to him. Mr Espinar lives in Pile, close to Montecristi. His father Senóvio is 73 years old, still doing hats for 8 hours a day. The rest of the day Senóvio works in the fields. !!!

Author of the article: Stefanie Bickle

Journey to the Spirit of Ecuador

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As I have said before, when I was a little girl I was always surrounded by Panama hats. I also remembered to do so many times the “Panama Hat Tour” around the coast and the highlands here in Ecuador.
We all knew about the controversial history behind our Panama Hat[1]. But nowadays the controversy has become much bigger. Many people discuss about either to call straw hats Ecuadorian hats or Panama hats? I often hear a lot of commentaries from my compatriots about advocating for our artisans and straw hat tradition. They don´t like the name Panama Hat, in fact they refuse it. I understand them, it´s normal to take care of your belongings. Nevertheless, the fashion world often confuses clothing names with the place where these become worldwide famous. That´s why I bring you today two illustrations:
-The Capri Pants: “The European fashion designer Sonja de Lennart invented the famous Capri pants in 1948. Well known as Capris, long or three-quarter shorts, they end below the knee and calf. The pants name comes from the Italian island of Capri, where they rose to popularity in the late 1950s and early 1960s. First only worn by women, Capri pants also became popular with men in many countries, especially in Europe and Latin America[2]”.
The Bikini: “On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Reard called “bikini.” He was inspired by news of the U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week[3].
Everything on Ecua-Andino headquarters, from our marketing team until our tags, is carefully chosen to promote the Ecuadorian origin of the Panama hat. Most of our clients know this fact; however, “Ecuadorian Hats” are still called Panama Hats. We could start a long crusade of marketing campaigns, claiming for our Ecuadorian rights and history, but it would a difficult task to say the least.
Then why do we only scream or react with anger but instead start to spread the word with faith, pride and conviction? I just started this post. What will be your step?
Andrea Lecaro.
 
 

 
 
Previamente les dije que desde pequeña siempre estuve rodeada de sombreros de paja toquilla y también recuerdo haber hecho muchas veces la ruta del Sombrero en la costa y sierra, aquí en el Ecuador.
Todos sabíamos sobre la controversial historia detrás del “Panama Hat”.[1] Pero hoy en día esta se ha incrementado. Muchas personas discuten si el sombrero de paja toquilla debe ser llamado “Ecuadorian Hat” o “Panama Hat”. A menudo escucho muchos comentarios de mis compatriotas, que se emiten en defensa de nuestros artesanos y tradición. A estos no les gusta el nombre “Panama Hat” y es más lo rechazan. En realidad yo los comprendo, es normal cuidar de los que nos pertenece. Sin embargo, el mundo de la moda muchas veces confunde algunos nombres de ropa con el lugar en donde se han hecho mundialmente famosos. A continuación les mostraré dos ejemplos de esto:
-Los pantalones Capri: ”La diseñadora europea Sonja de Lennart inventó los famosos pantalones Capri en 1948. Estos shorts largos o tres cuartos, terminaban por debajo de la rodilla y la pantorrilla. El nombre proviene de los pantalones de la isla italiana de Capri, donde se hizo popular a finales de 1950 y comienzos de 1960. Primero solo fueron usados por las mujeres, pero también se hicieron populares con los hombres en muchos países, especialmente en Europa y América Latina [2] “.
-El Bikini: “El 5 de julio de 1946, el diseñador francés Louis Reard presenta un atrevido traje de baño de dos piezas en Piscine Molitor, una piscina popular en París. La corista parisina Micheline Bernardini modeló la nueva moda, que Reard llamó” bikini”. El cual era inspirado por las noticias de la prueba atómica de Estados Unidos que se llevó a cabo fuera de la isla Bikini Atoll en el Océano Pacífico [3].
En Ecua-Andino, todos los miembros, desde nuestro equipo de marketing hasta los encargados de poner las etiquetas, promueven el origen ecuatoriano del sombrero. Podríamos empezar una larga cruzada de campañas de marketing, reclamando nuestros derechos ecuatorianos en la historia, pero sería una tarea difícil, ya que este nombre está implantado en la psiquis de las personas alrededor del mundo.
Entonces, ¿por qué sólo gritamos o reaccionamos con ira en lugar de difundir su verdadero origen con fe, orgullo y convicción?
Yo ya empecé con esta publicación ¿Cuál será tu paso?
Andrea Lecaro
lyo

[1] Ecua-Andino Hats. http://www.ecua-andino.com/english/index.php/leyenda/?___store=english&___from_store=default.

[2]Fashion History Classics: Who invented the Capri Pants? http://www.speak-fashion.de/fashion_history/classics/fashion-history-classcis-capri-pants

[3] History Channel. Bikini introduced. http://www.history.com/this-day-in-history/bikini-introduced)

«Ecuador hat or Panama Hat?»

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Hi everyone,
My name is Andrea Lecaro and I´m from Guayaquil, Ecuador. I decided to take this long journey of blogging and give you some tips for your daily closet, that will include several ways of using these lovely and colourful hats everywhere. As for me I was born surrounded by hats, and got to fall in love with them from the very beginning, but my objective is to tell you the countless possibilities on how to wear hats and show you our amazing collections throughout the years. Maybe you can feel unsure about using an accesory in your head, but believe me the “Panama Hats” suit perfectly for everyone, just take a chance and follow me.
Ready, set, go.
PS: On my next article I will write about the controversy of the “Panama Hat” name and it´s history.
Andrea Lecaro.
 
 

 
 
Hola,
Mi nombre es Andrea Lecaro y soy de Guayaquil, Ecuador. He decidido crear un blog y darles algunas instrucciones para usar estos hermosos y coloridos sombreros, en cualquier lugar y con diversos conjuntos de ropa. En cuanto a mí, nací rodeada de sombreros y desde pequeña me enamoré de ellos. Aunque es posible que te sientas inseguro de usar un accesorio en la cabeza,  debes empezar a creer que el sombrero de paja toquilla le queda perfecto a todo el mundo, sólo arriésgate y sígueme.
Preparados, listos, fuera.
Pd: En el siguiente artículo hablaré sobre la controversia alrededor del nombre “Panama Hat” y la historia detrás. ¡Estén atentos!
Andrea Lecaro.

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A HAT GIRL

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